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NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on its Instagram profile after the publication of the adverts.īefore launching the campaign, Fokke de Jong, the founder and chief executive of the brand, said: “The attraction between people is an important part of fashion advertising. The company has received multiple, critical responses on social media for putting homosexual imagery in its adverts.